The more donations received, the longer the campaign can be extended. START RESCUE is asking for your help to donate to this vital campaign and the plight of all our beloved 4-legged animals. 215 in Riverside County (between Perris and the City of Riverside).210 freeway in Rialto in the Inland Empire.91 freeway in Corona in the Inland Empire.I-5 Freeway in between LA and Orange County.I-405 freeway between Carson and Long Beach.Some of the prime specific locations include: In addition, the billboard advertisements can be seen in various locations within Los Angeles County, the Inland Empire in San Bernardino & Riverside Counties, and the Bakersfield area. The campaign of digital billboards started in late Spring and will continue running into the Summer months, with one prime billboard running for an entire year on the 405 San Diego Fwy (the busiest freeway in the U.S.) in the South Bay area of Los Angeles County. START RESCUE only transports animals from Southern California shelters to their contracted partners in Oregon and Washington State. Most humane societies, animal shelters, and rescue groups urge animal caregivers to have their animals spayed or neutered to prevent the births of unwanted and accidental litters that could contribute to this crisis. A heartfelt thank you goes out to all the billboard companies that stepped up and provided their truly amazing help with this project, including iKahan Media, Bulletin Displays, Clear Channel Outdoor, Lamar, Sun Outdoor, and Outfront Media.”
#ANIMAL SHELTER DIGITAL MEDIA KIT FULL#
“But through Brian’s excellent negotiations and the kindness of these companies to our nonprofit, our campaign will cost less than $50,000 to bring more awareness to the shelter system and the simple but heartbreaking fact that animal shelters are full and, as a result, dogs and cats are being killed. “The usual cost for these billboards would be over $350,000,” said Steve Spiro, President and Co-Founder of START RESCUE. These billboards will deliver over 2 million weekly combined impressions. I reached out to multiple billboard companies in Southern California to get the best deal, and many of my colleagues and their companies stepped up to do the right thing.” “So, I volunteered to serve as liaison to get the widest possible exposure for their campaign with the fewest dollars. It pulled at my heartstrings,” said Alexander. “I was moved and inspired by the work that START RESCUE was doing – literally saving the lives of dogs and cats that would be euthanized in shelters – by picking animals up from shelters and transporting them to qualified Rescue Partners where they are lovingly prepared for adoption. Under the direction and leadership of Brian Alexander, the principal of a Los Angeles-based media buying agency specializing in billboards called Billboard Connection, START RESCUE has launched a billboard campaign of more than 25 billboards in a new effort to encourage adoption and bring awareness to those who may not know what’s happening at their local shelters. But a group of community leaders has teamed up with one Los Angeles-based billboard advertising executive to do something about it. LOS ANGELES, CA – (July 12, 2022) – Animal shelters in California are full, and experts report that it tends to get worse after the 4th of July Celebrations.
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